FORUM MEDIA 2011
1ST DAY: 2 November 2011

The Stars Being Worth of Following

Meet the generation of marketing and media. There will be speakers who have not yet presented before in the Czechia. They will show you an exact view onto changes awaiting us in years to come. Also you will see concrete examples of marketing outside "mainstream" mainly from the markets close to Czechia.  Where is it worth to be an adventurous "rebel", which communication tools to use and what are the risks?

1st hall
9:00 AM - 12:30 PM
Marketing strategies in 2012

In this panel we want to show concrete examples outside "mainstream." How to be "rebel" or "partisan" in marketing and communication; what communication tools can be used; what do certain trademarks require; where are the risks and what will it all cost?

Moderator:
Pavel Hacker, Euro RSCG Social

9:00 AM - 9:30 AM
Peter Winkler, Business Development Leader, PricewaterhouseCoopers CEE
Outlook into entertainment and media in 2011-2015
The last study of Global Entertainment and Media Outlook summarises regional and international trends and forecasts what comes in years to come in the field of media and in respect of consumers´ behaviour.

9:30 AM - 10:00 AM
Will Davies, Sales Strategy Controller, MTG (Modern Times Group)
TV and the Internet – harnessing the online revolution
Presentation will cover how the internet has changed viewers´ experiences, both inside the home with connected TV’s and outside the home with the uptake of tablets. How some of the broadcasters have reacted to the recent technical developments with offerings such as YouView in the UK and the HbbTV services in Germany. Part of the presentation will cover Social Media and the convergence with TV through 2-screen viewing. And finally there is a measurement of online video content and how it can be aligned with traditional linear TV viewing measurement.

10:00 AM - 10:30 AM
Peo Strindlund, Vice-president Sales Europe, Mag+
e-Publishing: How tablets are re-inventing the future of magazine media
What are the current trends in tablet publishing? What are publishers doing and, importantly, how does the audience view the experience.  
About Mag+: It is the most flexible and efficient platform for publishing creative content on touch screen tablets. Mag+ premiered on the first iPads in April 2010, it supports dozens of titles in the Apple Newsstand and has titles on the Samsung Galaxy Tab. One push takes tablet magazines to Google Android and Apple iOS. Mag+ is ideal for magazine and book publishers, catalogue marketers and design agencies. Built by the R&D task force of global publishing powerhouse Bonnier Magazine Group, Mag+ was spun out into its own company in 2011.

10:50 AM - 11:20 AM
Guido Heffels, creative director, co-founder, Heimat
These are the best times ever
A few encouraging words about advertising in the 21st century, a few more words about guts, opportunities, having fun and remaining true to yourself in crazy times.

11:20 AM -12:00 AM
Darin Brown, President, CP+B Europe
The risk of not taking a risk  
The average tenure of a CMO today is about 24 months. They are brought in to use marketing to drive business results. Ironically, 90% of these same CMOs adopt a conservative approach to their marketing efforts. Are they in denial? This session will examine whether taking a perceived risk with their marketing is really a risk or actually the smartest course of action.

12:00 AM - 12:30 PM
Panel discussion

LUNCH BREAK           

2:00 PM – 5:00 PM
The best of marketing Made in CEE
Moderator: Juraj Vaculík, Vaculík Advertising

2:00 PM-2:30 PM
Béla Németh, Managing Director, Initiative Budapest / Chief Operating Officer, Interpublic Group CEE
On-line: From the supporting role to the driver seat that is how can the on-line media platform get a leading role in Marketing Communications. How to integrate on-line into media campaigns?

2:30 PM - 3:00 PM
Martin Woska, digital director, Triad Advertising
Creative use of digital camera in OFF-LINE 
Digital technology is gradually more influencing in off-line advertising. What are the current possibilities of interconnecting off-line and on-line space in advertising? Does it actually bring real results? Get ready for digital specialities you have not seen before.

3:20 PM - 4:00 PM
Adrian Botan, Creative Director, McCann Erickson Bucharest
The Open Source Agency
"The Open Source Agency" is a new term offering a solution for current challenges.
How do we innovate the traditional agency model in order to cope with the digital revolution? This year’s winners of Grand Prix in Cannes Lions and Golden Drum festivals will be presented.       

4:00 PM – 4:30 PM
Michal Pastier, co-owner and creative director, ZARAGUZA digital
What to do so that the surfers love your trademark. Discounts are expensive. Start creatively building a trademark even in on-line environment and people will love you. On top you earn more.

4:30 PM - 5:00 PM
PANEL DISCUSSION